On Day 25 of my journey to $40,000 per month, my email list grows to 219 leads thanks to a $1,000 sweepstakes campaign. But new questions are starting to emerge about lead quality, tier 3 traffic, and whether limiting countries might improve results in future campaigns. In this update, I share what’s working, what I’m experimenting with on Facebook, and why running my first sweepstakes feels surprisingly surreal.